The gift of care. 

Let’s face it. Being a caretaker is hard. Really hard. But for a specific group of people, giving the gift of care to loved ones is more difficult than ever before.  

We live in a circular world, where what goes around truly comes around. We reciprocate the care given to us when we become the caregivers ourselves. Not only for our children, but also for the very people who cared for us in the first place: our aging parents. And it’s all happening at the same time. 

According to a Pew Research Center survey conducted in October, 2021, as people live longer and many young adults are struggling to gain financial independence, about a quarter of U.S. adults (23%) are now part of the so-called “sandwich generation,” a second Pew Research Center survey conducted in October 2021. These are adults who have a parent age 65 or older and are either raising at least one child younger than 18 or providing financial support to an adult child. 

Millennials and Gen Xers are increasingly the silent caretakers, the ones who are in charge of senior wellness and that of their families, assisting both their aging parents and young children in every way possible. 

Taking care of family in this day and age has become infinitely more complicated, especially for the large group of people in this country who fall into the “sandwich generation.” As a matter of fact, our elders are becoming frustrated, too. They witness their changing abilities, the desire to maintain independence and resist any suggestion that they need to live any differently than how they want. So the need to assume responsibility for our loved ones – in responsible ways – is even more important.  

The moral to this collective story is that nobody is moving forward with ease. Absent powerful tools for caregiving, caregivers are merely holding their breaths, hoping they can avoid a potential crisis. Elders know they need to be vigilant—after all, they were the caregivers once, too. Even young people who are looking to be their best. We’re all taking careful steps in this ever-changing world in which we live. 

Enter LogicMark. Simply put, we’re in the business of protecting the personal experience of living life to the fullest. And we do that by designing technologies that can ease some of the pressures on the growing population of sandwiched caregivers.  

This mission is driven by three values: 


The personal security device industry stalled decades ago with a one-function solution. Our customers want and need autonomy and flexibility, so that drives everything we design. The bonus: we also give ourselves freedom to solve problems in unconventional, unexpectedly creative ways. 


Everything we create is absolutely intuitive and elegantly simple. Our technology removes user hesitation and fears, and is designed to accommodate different stages in life. Plus we also design with cost and value in mind, making sure that affordability isn’t a barrier as well. 


We respect our customers deeply, and are devoted to protecting everyone’s right to dignity and sovereignty over their own lives. For all who use our products: we’re here to make life better. When there’s any way we can create a new path forward to make things easier, safer or smarter, we step up and make it happen. 

The care technology and personal emergency response systems that breathe life into each of these values touches the lives of so many in such meaningful ways, offering seniors the potential for something remarkable: complete independence.  

But each of these goes a step further toward taking pressure off sandwiched caregivers, too. Think about that for just a second. A significant portion of the responsibility that sandwiched caregivers face can be instantly alleviated with medical alert systems for seniors with no annual fee.     

To the uninitiated, it may look like just a small, plastic device on a lanyard, but to those who use it on a daily basis, it’s so much more. The ability to activate a medical alert that calls family directly is one that allows for a new level of independence.  

If you’re interested in finding out more about how we can help you and your loved ones, visit our Families page. You’ll learn more about how we help members of the sandwich generation and will discover the kinds of innovative products we design to make that happen.