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Building a Successful Medical Alert / PERS Business

SP lady and grandchild in park

Analyze criteria and consider the following elements before debuting this service

by Arthur A. Von Ahnen

Previously in this seven-part series, I have explained the different types of medical alert equipment and their particular characteristics. I have also given examples of different ways to approach the medical alert business, whether as an independent medical alert dealer or as an additional revenue stream to your existing business. As in any business, certain criteria must be analyzed and considered before introducing a new product or service. You can review previous articles in this series here.

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Medical Alert Sales and Marketing Strategies

woman on porch with DECT pendant

by Arthur A. Von Ahnen

In July, I discussed the opportunity for profit by offering medical alert systems (PERS) to your customers and the advantages of the different types of medical alert systems available. This month I would like to talk about marketing medical alert systems. You can review previous articles in this series here.

Your current customer base is the first place to go with advertising. A mailer or an insert in your billing is a good start. Announce that you now offer a medical alert system, and while it may not fit your customers’ immediate personal needs, everyone likely has a relative that should have a medical alert system.

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Financial Opportunities in the Medical Alert Marketplace

Financial Opportunities in the Medical Alert Marketplace

There are plenty of ways that HME providers can achieve success in this sector

by Arthur A. Von Ahnen

With the senior population growing daily and the trend of aging-in-place, medical alert systems (PERS) are becoming a necessary service for seniors to call for help or assistance when they are at home. In a hospital or a nursing home, there is a call button to press when help is needed. At home, though, individuals are left to fend for themselves. Even when there is a home care service or family members around to offer assistance during the day, typically when night falls patients are vulnerable to emergencies and falls when there is no one there to help them. A medical alert gives them that call button for those times. With this in mind, there is a great opportunity for HME providers and home health care services to add a profitable line to their offerings—medical alert systems. Historically, when a patient or customer has the need for a medical alert system, the HME provider or home health care company refers them to a medical alert company, who sends the system to the patient and then bills the customer accordingly. With these systems becoming such a necessary part of aging-in-place, it only makes sense for providers to carry these products and services themselves. (In the May issue, I explained different types of medical alert systems and how they work. You can review that article online at homecaremag.com/home-monitoring-2015.) One of two systems—a monitored medical alert system or a non-monitored medical alert system\’97will fit perfectly within the business model of an HME company or caretaker service.

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Getting Started in the Medical Alert Business

Getting Started in the Medical Alert Business

Assist aging baby boomers by adding these products to your store’s offerings

by Arthur A. Von Ahnen
A medical alert product offers yet another way HME providers to help and assist customers who desire to age-in-place. While in a nursing home, rehabilitation center or the hospital, patients are given a call button to summon help when they are alone and need assistance. A medical alert system will do the same thing for a customer at home. With the press of a button, the medical alert a friend or family member is notified if just a little help or assistance is required. And in an emergency, the EMS is quickly notified if they are needed. These products and services can provide peace of mind for customers striving to stay in their homes and maintain their independence, and can provide yet another profit channel for HME providers and caretakers. When considering the addition of medical alert systems to your product offerings, the first step is research. From monitored to non-monitored and mobile, you must evaluate the pros and cons of each offering. See which types you will feel comfortable offering and deciding how much time you want to dedicate to servicing your customers or patients. As I mentioned in a prior article, offering the right home monitoring systems for your clientele can benefit your bottom line. When deciding what to offer there are a couple of questions that should be considered.
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