In July, I discussed the opportunity for profit by offering medical alert systems (PERS) to your customers and the advantages of the different types of medical alert systems available. This month I would like to talk about marketing medical alert systems. You can review previous articles in this series here.
Your current customer base is the first place to go with advertising. A mailer or an insert in your billing is a good start. Announce that you now offer a medical alert system, and while it may not fit your customers’ immediate personal needs, everyone likely has a relative that should have a medical alert system.